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- More than one-half of U.S. grownups (53 percent) have got tried single-origin
chocolates, with organic and just trade cocoa also growing in
popularity
- Americans more likely to devour cocoa at work and on the spell compared
with Europeans
- Nearly six out of 10 Americans (59 percent) are loyal to a particular
trade name of chocolate, but many are trying new varieties CHICAGO, March 24 /PRNewswire/ -- Whether it's a favourite milk
chocolate barroom that conveys back childhood memories or a piece of delectable
dark cocoa that assists run away the emphasis of the day, Americans have
long had a love matter with chocolate. And while regular milk, dark and
white cocoa stays hugely popular in the United States, a recent
international study by Barry Callebaut -- the world's prima manufacturer
of high-quality cocoa and cocoa merchandises -- happens that many consumers
are experimenting with new cocoa varieties. According to the survey, nearly four out of 10 Americans (38 percent)
eat cocoa at least a few modern times per week, and about 59 percentage of
consumers are loyal to a peculiar trade name of chocolate. But with a growing
number of cocoa options hitting shop shelves, Americans are
increasingly treating their taste sensation buds to new and different varieties. Experimenting with insurance premium chocolates More than one-half of all Americans (53 percent) have got tried single-origin
chocolate -- chocolate made from cocoa edible edible beans from a specific part like
Ghana, Republic Of Ecuador or Republic Of Indonesia instead of using a blend of beans from
different beginnings -- up from about 42 percentage in 2006. In addition, 15
percent of consumers reported eating single-origin cocoa at least a few
times per month. "Our direct sourcing activities in the world's principal cocoa-growing
countries enabled us to develop the biggest scope of beginning chocolates
available on the market," states Hans Vriens, Head Invention Military Officer at
Barry Callebaut. "Barry Callebaut have more than than 40 different beginnings on
offer whose alone taste sensation is a existent find for cocoa lovers across
the globe. These finest-quality origin cocoas are made from rare cocoa
beans grown on far-away, little plantations or even from vintage beans." In improver to single-origin chocolates, organic cocoa is growing
in popularity among Americans owed in portion to the growth tendency in organic
food in the United States. According to the Barry Callebaut survey, 38
percent of Americans have got tried organic chocolate. The study also found
that 38 percentage of U.S. grownups have got eaten just trade cocoa -- chocolate
that is produced using just trade natural materials. Indulging at home, at work and on the go While more than than than one-half of Americans (52 percent) prefer to indulge in
chocolate within the privateness of their home, the study establish that 15
percent bask cocoa at work and another 12 percentage eat cocoa while
on the spell -- more than consumers in any other state surveyed. Seventeen
percent of U.S. grownups will indulge in a cocoa dainty just about
anyplace. In addition, nearly seven out of 10 Americans (67 percent) state they
don't necessitate a particular juncture to purchase chocolate, but the study establish that
holidays be given to be popular modern times for buying chocolate. The most
popular vacation was Hallowe'En (46 percent), followed by Christmastide (45
percent), Valentine's Day (44 percent), and Easter (41 percent). Standing by their brand When it come ups to perusing the cocoa and candy aisle, Americans pay
attention to call brands. According to the survey, 59 percentage of American
consumers take a peculiar cocoa because they like the trade name and 40
percent said they bought a peculiar cocoa out of habit. Other factors
that on time Americans to purchase a certain trade name of chocolate: -- Tasted a sample in the shop (31 percent)
-- Price (31 percent)
-- Newly available (25 percent)
-- Sale or particular publicity (20 percent) Survey Methodology: Overview: The consumer study was conducted on behalf of Barry
Callebaut by Ipsos Kingdom Of Belgium N.V./S.A. inch five European states and the
United States between January 7 and 28, 2008. Countries surveyed: United Kingdom, France, Belgium, Germany,
Switzerland and the United States. Number of people surveyed: Approximately 1,000 consumers per country. Survey method: Telephone interviews in Swiss Confederation and the United
States, and personal interviews in all other countries. Further information about the consumer study can be establish on the Barry
Callebaut Web land site at . Barry Callebaut (): With yearly gross sales of more than than CHF 4 billion (approximately USD 3.6
billion) for financial twelvemonth 2006/2007, Zurich-based Barry Callebaut is the
world's prima maker of high-quality chocolate and cocoa -- from
the cocoa edible bean to the finished merchandise on the shop shelf. Barry Callebaut
is present in 24 countries, runs more than than 40 production installations and
employs approximately 8,000 people. The company functions the full food
industry, from nutrient makers to professional users of cocoa (such
as chocolatiers, pastry dough chefs or bakers), to planetary retailers. It also
provides a comprehensive scope of services in the Fields of product
development, processing, preparation and marketing. Reasons for Indulging
in Cocoa According to the Barry Callebaut survey, Americans said they eat
chocolate: -- Because they like it (54 percent)
-- To fulfill a sweet tooth (14 percent)
-- Because it savors good (14 percent)
-- To do themselves experience good (6 percent)
-- For wellness grounds (4 percent)
-- To honor themselves (3 percent) Premium Cocoa Preferences Percentage of consumers (by country) who have got tried the following
chocolate varieties: Single
Beginning Organic Carnival trade U.S.A. 53% 38% 38%
Swiss Confederation 52% 28% 46%
Federal Republic Of Germany 40% 13% 19%
Kingdom Of Belgium 40% 20% 23%
U.K. 34% 31% 43%
French Republic 34% 12% 26%